True Potential The deepest potential of any human being is spiritual in nature, and is designed to emerge as naturally as a tree grows and a flower blooms. It is the possibility of living as a source of love for others while interacting openly and honestly, without fear, at all times and in all circumstances. This is both the potential and the purpose of every human heart. The highest potential of any human being, and the purpose of every human being, is to be loveful, which really means to be ones true self, be true in oneself, and true to oneself. Everything that is good, which means aligned with what is true, flows from love, which is the energy of the true you. Virtue is love in action.